LiveSycle Privacy Policy
Welcome to LiveSycle!
We at LiveSycle want you to understand what information we collect, and how we use and share it. That’s why we encourage you to read our Privacy Policy. This helps you use in the way that’s right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of the Policy includes helpful examples and simpler language to make our practices easier to understand.
What information do we collect?
- The information you give us when you sign up for our Products and create a profile, like your email address or phone number.
- What you do on our Products. This includes what you click on or like, your posts and photos and messages you send. If you use end-to-end encrypted messaging, we can't read those messages unless users report them to us for review.
- Who your friends or followers are, and what they do on our Products.
- Information from the phone, computer, or tablet you use our Products on, like what kind it is and what version of our app you’re using.
- Information from about things you do both on and off of our Products. This could include other websites you visit, apps you use or online games you play.
The information we collect and process about you depends on how you use our Products. When you use our Products, we collect some information about you.
Here's the information we collect:
Your activity and information you provide
On our Products you can send messages, take photos and videos, and much more. We call all of the things you can do on our Products "activity." We collect your activity across our Products, such as:
Content you create, like posts, comments or
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features. about what we collect from these features, and how we use information from the camera for masks, filters, avatars and effects.
Messages you send and receive, including their content, subject to applicable law. We can't see the content of messages unless users report them to us for review.
about content and messages, subject to applicable law.
Types of content, including ads, you view or interact with, and how you interact with it.
Apps and features you use, and what actions you take in them.
Hashtags you use.
The time, frequency, and duration of your activities on our Products.
Information with special protections
You might choose to provide information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. These and other types of information could have special protections under the laws of your jurisdiction.
Friends, followers and other connections
Information we collect about your friends, followers and other connections
We collect information about friends, followers, groups, accounts and other users and communities you’re connected to and interact with. This includes how you interact with them across our Products and which ones you interact with the most.
Information we collect about contacts
We also collect your contacts’ information, such as their name and email address or phone number, if you choose to upload or import it from a device, like by syncing an address book.
If you don’t use LiveSycle Products, or use them without an account, your information might still be collected.
Information we collect or infer about you based on others’ activity
We collect information about you based on others' activity.
We also infer things about you based on others' activity. For example:
We may suggest a friend to you if you both appear on a contact list that someone uploads.
We take into account whether your friends belong to a group when we suggest you join it.
App, browser and device information
We collect and receive information from and about the different devices you use and how you use them.Device information we collect and receive includes:
The device and software you’re using, and other device characteristics.
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’.
Signals from your device.
Information you’ve shared with us through device settings, like GPS location, camera access, and photos.
Information about the network you connect your device to and your connection.
Location, even if Location Services is turned off in your device settings. This includes using IP addresses to estimate your general location.
Information about our Products’ performance on your device.
Information from cookies and similar technologies.
Information from partners, vendors and other third parties
We collect and receive information from partners, vendors, and other third parties about a variety of your information and activities on and off our Products.
Here are some examples of information we receive about you:
Your information.
Websites you visit and cookie data.
Apps you use.
Games you play.
Purchases and transactions you make off of our Products.
Your demographics, like your education level.
The ads you see and how you interact with them.
How you use our partners’ products and services, online or in person.
You also share information like your email address, and advertising device ID with us. This helps us match your activities with your account, if you have one.
We receive this information whether or not you’re logged in or have an account on our Products. about how we connect information from partners to your account.
Partners also share with us their communications with you if they instruct us to provide services to their business, like helping them manage their communications. To learn how a business processes or shares your information, read their privacy policy or contact them directly.
What if you don’t let us collect certain information?
Some information is required for our Products to work. Other information is optional, but without it, the quality of your experience might be affected.
How do we use your information?
- We personalize your experience, like by suggesting reels to watch or communities to join.
- We improve our Products by applying information about what you use them to do, and what else is happening on your device when our app crashes.
- We work to prevent harmful behavior and keep people safe on our Products.
- We send you messages about the Products you use or ones you might like, if you let us.
- We research for the good of people around the world, like to advance technology or to help out in a crisis.
We use your information to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below.
For some of these purposes, the information we use is automatically processed by our systems. But in some cases, we also use our system to access and review your information.
To use less information that’s connected to individual users, in some cases we de-identify or aggregate information or anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalize and improve our Products
We use information we have to provide and improve our Products. This includes personalizing features and content. We use you choose to provide for these purposes, but not to show you ads.
To promote safety, security and integrity
We use information we collect to help protect people from harm and provide safe, secure Products.
To provide measurement, analytics and business services
Lots of people rely on our Products to run or promote their businesses. We help them measure how well their ads and other content, products and services are working.
To communicate with you
We communicate with you using information you've given us, like contact information you've entered on your profile.
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.
How can you manage or delete your information and exercise your rights?
- You have rights to view and download the information we have about you.
- You can use the settings in this section to manage your privacy.
- You also can delete your account or specific account information, if you want to.
We offer you a variety of tools to view, manage, download and delete your information below. You may also have other privacy rights under applicable laws.
To exercise your rights, contact our Help Center and your device-based settings.
How long do we keep your information?
- We keep information for as long as we need it to provide a feature or service.
- But you can request that we delete your information.
- We’ll delete that information unless we have to keep it for something else, like for legal reasons.
We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:
If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account.
The feature we use it for, and how that feature works.
How long we need to retain the information to comply with certain legal obligations.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products.
In some instances, and for specific reasons, we’ll keep information for an extended period of time.
How do we respond to legal requests, comply with applicable law and prevent harm?
- Sometimes we have to provide information to respond to legal requests when necessary.
- If there’s a law that says we need to keep your information for some reason, we need to comply with it. So we’ll keep information to obey that law.
- We also sometimes keep information that we think will help prevent or stop bad activity, either on our Products or in the world.
We access, preserve, use and share your information:
In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from such as civil litigants, law enforcement and other government authorities. about when we respond to legal requests.
In accordance with applicable law.
To promote the safety, security and integrity of users, employees, property and the public.